The Biggest Danger I’ve Found Using AI for Business Decisions

AI’s confirmation bias is a dangerous thing, especially if you’re using AI input to make major decisions. Before you crush me for sounding like an old man shouting at clouds, know that I love using AI. We’re neck deep in it. I use AI constantly in my businesses. It’s changed how we research, brainstorm, analyze
Read more
No Comments

Tools Charter Captains Are Using This Summer That Are Actually Moving the Needle

Every year there’s a new wave of marketing tools promising to help you book more trips, save time, or magically grow your business. Most of them aren’t worth the money—or the learning curve. But every now and then, a few tools come along that are genuinely useful. In this week’s training, I shared two that
Read more
No Comments

Is AI Hurting Your Charter Business? Here’s How to Fix It

AI is everywhere right now — but here’s the truth most charter captains are learning the hard way: Bad AI equals lost bookings. And it only takes one bad AI experience for a customer to click away and book with somebody else.   Image Credit: AgilityPr.com We’re seeing it more and more: captains grab ChatGPT,
Read more
No Comments

Charter Captains – make waivers EASY & protect yourself

If you’re a charter fishing captain – you NEED to get waivers signed by everyone who gets on your boat. Why? In case something happens to your customer. You don’t want to think about what could happen… Protecting yourself is easy when you use our online booking system. Watch this short video from Captain Chris
Read more
No Comments

Generating extra revenue & new clients with Gift Cards

Find out how our captains are using Gift Cards to generate additional revenue and make new clients
Read more
No Comments

Charter fishing captains – tired of clients trying to cancel? Try this

Sometimes charter fishing clients think they can cancel on you at the last minute, leaving you with wasted time and lost revenue. Here’s a solution.
Read more
No Comments

Charter Captains – Here’s the missing piece to building a real business

Is taking people fishing a hobby for you, or do you want to turn it into a real business? Here’s the missing link.
Read more
No Comments

One-Click charter captain bookings make it easier for customers to book trips

He used to send people to his website to look for a date on a calendar that never seemed to work. Then, when they didn’t follow the directions on his website to send a deposit via PayPal, he’d have to send them a link to pay via Square. Don’t even ask about getting them to
Read more
No Comments