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A 20+ Year Captain Had Newer Captains Outranking Him on Google. We Fixed That.

Monday, 27 April 2026 by Saltwater Marketing
A Pacific Northwest veteran used to own page one. Find out what happened when he took his eye off the ball — and what happened when he hired us to get it back. 1,040 Clicks (Last 3 Mo.) 106K Impressions (Last 3 Mo.) 4.8x Click Growth vs. Last Year 7.6x Impression Growth vs. Last Year
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  • Published in Case Study
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Fishing Year Round in a Seasonal Beach Town

Monday, 27 April 2026 by Saltwater Marketing
He had the boat, the skills, and the drive to do this full time. The slow season was the only thing standing in the way. 14.75x Return on Ad Spend $421 Monthly Ad Spend $6,208 Conversion Value THE STORY Our client had been running offshore trips for a few years. Good captain, serious boat, customers
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  • Published in Case Study
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Adding a 2nd Captain? No Problem

Monday, 27 April 2026 by Saltwater Marketing
How a second captain went from sitting idle to staying booked — on a $300/month ad budget. $300 Monthly Ad Spend $2,203 Conversion Value 7.3x Return on Ad Spend THE PROBLEM This captain had built a solid nearshore operation in the Florida Keys the old-fashioned way — word of mouth, repeat customers, and reputation on
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  • Published in Case Study
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Thank God He Didn’t Quit RIGHT BEFORE Getting Booked Solid

Tuesday, 03 June 2025 by Saltwater Marketing
As much as I’d love to tell you magic happens right away for every client, I’d be lying. That’s just not reality. Sure, some clients see results right away. We recently had one client book a trip within an hour of launching their ads. Others take a while. But boy it’s worth the wait. Like
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  • Published in Captains' Roundtable, Case Study, Podcast, Tips
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Thanks to Us, He Needed More Staff. And a Bigger Boat.

Tuesday, 03 June 2025 by Saltwater Marketing
Capt. Jerry might be the most likeable guy you’ll ever meet. He runs a dive charter business out of Venice, Florida — the kind of local operator who’s built real trust on the docks, not just online. But when we first connected, his marketing was holding him back. He was spending time and money trying
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  • Published in Captains' Roundtable, Case Study, Podcast, Tips
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6x Increase: Going From 8 to 46 Calls Without Spending a Penny More on Ads

Tuesday, 03 June 2025 by Saltwater Marketing
Getting 8 calls in one month from Google Ads would be considered a “win” for many charter operators, especially given that many of you tell me you see no results / ROI from your campaigns. But in this case, 8 calls didn’t cut it. Not for a charter fishing operation with 3 boats, and needing
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  • Published in Captains' Roundtable, Case Study, Podcast, Tips
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Breaking Through: From 8 to 31 Trips Booked in One Month

Tuesday, 03 June 2025 by Saltwater Marketing
Do you ever feel like your business is “stuck” at a certain level? If you’re chartering or guiding, maybe that’s a certain number of trips each month that you can’t seem to break past. For one boat tour client of ours, that number was 8. They had a few months of doing 8 charters but
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  • Published in Captains' Roundtable, Case Study, Podcast, Tips
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Recent Posts

  • What Is a “We Believe” Statement and Why Do Charter Captains Need One?
  • How Many Google Reviews Does a Charter Business Need to Compete Locally?
  • What Belongs on a Local SEO Page for a Fishing Charter or Tour Business?
  • How Often Should a Charter Business Post on Google Business Profile?
  • Google Ads vs. Meta Ads: Which One Should a Charter Business Run First?

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