Quick Answer: Google Ads first. It captures people who are already searching with intent to book, while Meta Ads work better for discovery and awareness once your foundation is solid.
Someone searching “charter fishing Destin” has already decided they want a trip. Google puts you in front of them at the exact moment they’re ready, which is why it tends to convert faster and more predictably for a new campaign.
Meta is different — it’s for people who aren’t searching yet but might be inspired to book once they see your boat, your crew, or a great catch. It builds awareness, but it takes longer to show up as bookings.
Both matter eventually, and a mature marketing program usually runs both together. But if you’re choosing where to start with limited budget, start with the person who’s already looking, not the person you still have to convince.
See how the Get Booked System runs both, properly sequenced
