What Football Can Teach Business Owners About Key-Man Syndrome

How great is it when football teaches you life lessons, right there on prime-time TV? Opening night for the NFL season. The defending champion Seahawks playing the Patriots in a rematch of last year’s Super Bowl. Then BAM. Seahawks QB Sam Darnold gets hurt on the fifth play of the game. Poof. All your grand
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How a Fishing Charter Video Got 13 Million Views

What’s it take to create a viral video? One of my clients just got 13 million views in 24 hours on a 20-second video. 13 million views. 107,000 comments. 9,000 new followers. All in the first 24 hours. And here’s the interesting part: He’s about as far from a social media guru as you can
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I Don’t Have Time for Marketing

“I Don’t Have Time for Marketing” (And Why That’s the Real Problem) “I don’t have time for marketing.” We hear this from charter captains all the time — and it’s understandable. 😓You’re running trips. 😓Keeping up with the boat. 😓Managing weather, equipment, customers, and everything else that comes with the job. Marketing feels like something
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2026 Planning Workshop

How Charter Captains Should Be Preparing for 2026 (And the Simple System That Makes It Easier) If you run a charter, guide, or tour operation, you already know something most people never think about: Your next season isn’t built in-season. It’s built right now. The captains who show up at the top of Google next
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