A Pacific Northwest veteran used to own page one. Find out what happened when he took his eye off the ball — and what happened when he hired us to get it back.
THE STORY
20+ years on the water in the Pacific Northwest. This captain knew his fishery better than just about anyone.
He had the reputation, the repeat customers, and the word-of-mouth that takes a long time to build.
For years he ranked at the top of Google almost by default — he’d been around longer than most of his competition.
Then the competition caught up.
Newer operators came in, built modern websites, and started doing the things Google actually rewards.
While he was focused on running a great operation, they were quietly climbing the rankings. By the time he noticed, he’d slipped.
Captains with a fraction of his experience were showing up above him for the searches that matter.
He’d worked too hard for too long to let that stand.
WHAT WE DID
We rebuilt his Google presence from the ground up — optimized his Google Business Profile, cleaned up his website, and built out the kind of specific, local content that Google rewards and that his competitors hadn’t bothered to write.
The content that only a 20-year veteran of that fishery could back up.
His experience was always the advantage. We just made sure Google knew it too.
THE RESULTS — LAST 3 MONTHS VS. SAME PERIOD LAST YEAR
| Metric | Value |
|---|---|
| Clicks | 1,040 vs. 216 (same period last year) |
| Impressions | 106,000 vs. 13,900 (same period last year) |
| Click-Through Rate | 1% vs. 1.6% — impressions scaled faster, more ground to gain |
| Avg. Position | 13.3 vs. 18.3 — climbing back toward page one |
“You guys have been amazing. Thank you for helping me get my business where it needs to be and restoring my faith in marketing.”
— Pacific Northwest Charter Captain, 20+ Years
THE TAKEAWAY
Google doesn’t care how long you’ve been in business. It rewards the captains who show up consistently, publish real local content, and keep their presence sharp.
Experience is the advantage — but only if Google can see it.
20+ years of knowledge on the water is worth nothing if a newer captain with a better-optimized profile is showing up above you.
That’s a fixable problem. And it doesn’t take years to fix.
