Quick Answer: PPC management for boating and tour companies starts around $395 a month per campaign as a benchmark, scaling up with ad spend for larger operators — but the real measure is ROI, not the management fee.
The harder part of this vertical isn’t the budget, it’s the audience split — you’re targeting both the traveler booking weeks ahead and the local person deciding same-day, and those two searches need different campaign structures.
Google’s own AI-driven campaign tools aren’t built to make that distinction. They’re built to maximize visibility broadly, which tends to favor whichever audience is cheaper to reach rather than the one that actually converts for you.
Accurate tracking has to exist before any of this means anything — otherwise you’re guessing at which audience your budget is actually reaching.
See how Get Booked handles PPC with real ROI tracking.
