Every charter captain dreams of a full calendar made up of direct, full-fare bookings. No middleman. No commissions. Just you, the customer, and the trip. But let’s get real: booking sites aren’t going away. Whether you love them or hate them, OTAs (online travel agencies) like TripShock and others play a massive role in how

When you think of offshore fishing charters, you probably picture Galveston, Corpus, Destin, or Key West. Big ports. Big marinas. Big competition. But sometimes the best charter businesses are built in places off the grid. That’s exactly what Jacob Bailey, firefighter and owner of Texas Offshore Outfitters, has done in Sergeant, Texas — a small

As much as I’d love to tell you magic happens right away for every client, I’d be lying. That’s just not reality. Sure, some clients see results right away. We recently had one client book a trip within an hour of launching their ads. Others take a while. But boy it’s worth the wait. Like

Capt. Jerry might be the most likeable guy you’ll ever meet. He runs a dive charter business out of Venice, Florida — the kind of local operator who’s built real trust on the docks, not just online. But when we first connected, his marketing was holding him back. He was spending time and money trying

Getting 8 calls in one month from Google Ads would be considered a “win” for many charter operators, especially given that many of you tell me you see no results / ROI from your campaigns. But in this case, 8 calls didn’t cut it. Not for a charter fishing operation with 3 boats, and needing

Do you ever feel like your business is “stuck” at a certain level? If you’re chartering or guiding, maybe that’s a certain number of trips each month that you can’t seem to break past. For one boat tour client of ours, that number was 8. They had a few months of doing 8 charters but