Quick Answer: Weekly is the standard. A Google Business Profile with a post from last week signals an active business — one with a post from six months ago signals the opposite, even if you’re running trips every day.
Google Business Profile is often the first thing a potential customer sees, before they ever reach your website. A stale profile makes people wonder if you’re still in business, and that doubt costs bookings you’ll never know you lost.
Weekly posts don’t need to be elaborate — a recent catch, a seasonal update, or a quick trip highlight is enough to keep it looking alive.
See how Get Booked keeps your GBP active automatically.
