Quick Answer: $395 a month is a reasonable starting benchmark for a single ad campaign, climbing for larger operators based on total ad spend — but the number that actually matters is your return on it, not the monthly fee.
A cheap campaign that doesn’t convert is a worse deal than a properly managed one that fills your calendar during the handful of months you actually have to work with.
The real benchmark is whether you can see, in real numbers, what each ad dollar turned into — calls, leads, and bookings — not just impressions or clicks.
That requires real tracking set up before the campaign starts, and it requires someone who understands that a watersports season compresses all your ad timing into a short window, rather than a generic recommendation built for any business.
