Looking for a Better Booking System and a Website That Works for You?
You’re not the only one.
More and more charter operators are making the switch from FareHarbor—and it’s not just about high fees. It’s about ownership, control, and having a marketing engine that actually works for your business, not just the booking company.
Here’s why captains are leaving FareHarbor—and why our system at Saltwater Marketing is built to be the smarter alternative.
The Problem with FareHarbor
Captains and tour operators have raised real concerns:
- 6% Booking Fees? That “convenience fee” can scare off customers and hurt your close rate.
- Support Slipping. Long waits and lackluster responses aren’t what you need when things go sideways.
- Platform Glitches. Lost bookings and clunky checkout flows lead to real revenue loss.
- No Flexibility. Need to tweak a trip or refund a client? You’re stuck calling them for help.
- Opaque Pricing. Customers often don’t know what they’re really paying until the end.
- Website Woes. Slow load times and dated designs aren’t doing you any favors.
- Exclusivity Pressure. Some users say FareHarbor pushes hard for deals that lock them in—and limit future options.
Serious Charters Need to Be in Control of Their Website
Your website isn’t just a place to list your trips—it’s your most important digital asset. It’s where first impressions happen, bookings get made, and trust is built.
But if you’re using FareHarbor’s setup, you don’t actually own your site. It’s tied to their system, limited in flexibility, and if you ever decide to leave? You lose it.
That’s a risky way to run a serious business.
At Saltwater Marketing, we build custom websites that charter operators own outright. Fully branded, totally portable, and built to scale with you—not lock you in.
You run your boat. You should run your digital presence too.
Our Solution: A Booking & Website System Built for Charter Captains
We work exclusively with saltwater charter businesses. We know your world, and we’ve built a platform that reflects that—from the boat deck to the backend.
Here’s what you get with us:
✅ You Own Everything
Your domain, your website, your customer list. You keep it all—even if you ever move on.
✅ A Website That Converts
Mobile-optimized, lightning fast, and designed specifically for captains. No generic templates. Real marketing strategy behind every word and image.
✅ Built-In Booking Tech
Clients can check availability, sign waivers, and pay online—without needing to call you. Just like FareHarbor, but easier and cheaper.
✅ Lower Fees, Transparent Pricing
You’ll save money with our straightforward monthly pricing—no surprise “convenience fees” tacked on for your customers.
✅ SMS & Email Marketing Tools
Text interested leads, follow up with past clients, send promotions—it’s all built in. No third-party software required.
✅ Designed Only for Saltwater Businesses
We don’t serve restaurants, dentists, or wedding photographers. We’re 100% focused on charters, which means we know how to market what you actually sell.
Ready to Take Back Control?
If you’re tired of giving up a slice of every trip—and not getting the support you need—it’s time to consider an alternative.
With Saltwater Marketing, you don’t just get a website. You get a partner that helps you grow, adapt, and stay in charge of your business.
Let’s talk.
We’ll show you exactly how we can help you fish more, stress less, and keep more of what you earn.
