Getting 8 calls in one month from Google Ads would be considered a “win” for many charter operators, especially given that many of you tell me you see no results / ROI from your campaigns.
But in this case, 8 calls didn’t cut it.
Not for a charter fishing operation with 3 boats, and needing to add a 4th boat soon.
Here is their dashboard showing 8 calls on $385 budget for the month.
No Secrets – Just a System
The truth is, there’s not a single strategy or hack that would meaningfully change the outocme here.
It isn’t just about changing the bid strategy or changing some keywords.
It’s about implementing a system where we:
- Evaluate the foundations including the website, messaging, reviews, technology, etc.
- Put new campaign structures in place that are tested & proven
- Monitor & optimize the results based on how things are performing
And in this case, the results are spectacular:
A 475% increase in leads!
All from the same ad budget!
You’ll notice some differences in the number of clicks and the cost per click.
You might be tempted to say:
“Ya but they got only half the clicks”, or
“Ya but their cost per click tripled”.
So what?
This isn’t about getting cheap clicks, its about finding people who are ready to book trips.
And the settings we put in place focus on QUALITY over QUANTITY.
Find out how our system can work for you! See our demo & book a call today!
